Vertical 02 · Advisory

Your strategic communications consultant when the stakes are high.

MAX works as your fractional strategic communications consultant and crisis communications advisor—guidance on what to say, when to say it and how to protect trust, without stepping in front of your organization.

Mark Albert advising leaders during a small-group communications session
01

What a strategic communications consultant does here

A strategic communications consultant sets the direction of what your organization says and to whom—then makes sure every channel says it the same way. We work as an outside senior advisor: reading the risk, writing the message, preparing the people who deliver it, and staying reachable when something breaks. No retainer-sized agency, no spokesperson standing in for your leaders.

  • Communications strategy and priorities
  • Stakeholder sequencing
  • Spokesperson preparation
  • On-call senior advisors
02

Strategic communications

A senior outside perspective for organizations without a full communications team—or teams that need experienced capacity now.

  • Message architecture
  • Executive coaching
  • Narrative development
  • Communications planning
03

Crisis and risk communications

Preparation before pressure, calm guidance during fast-moving events and practical guidance after the moment has passed.

  • Crisis playbooks
  • Tabletop exercises
  • Holding statements
  • After-action recommendations
04

Earned media advisory

We find the real story, shape a credible pitch and help your team engage the news ecosystem with purpose.

  • News releases
  • Targeted media strategy
  • Interview preparation
  • Newsroom insight
05

When companies bring us in

Most engagements start with one of these: a regulator or reporter is asking questions; a merger, layoff or leadership change needs careful sequencing; a lean team needs a senior communications strategy partner; or leadership wants to be ready before the pressure arrives.

  • Fractional advisory, monthly or by project
  • Crisis and risk communications consulting
  • Strategic communications planning
  • Government, association and owner-led clients
Soukaina El Forsi
A key takeaway from Mark Albert session on media visibility: communication is not just expression—it’s positioning. The way you communicate directly shapes how your brand is perceived, remembered, and amplified.
Soukaina El Forsi · Multimedia & Marketing Professional

Next step

Bring us in before
the pressure is on.

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