Vertical 02 · Advisory

Clear counsel when the stakes are high.

We advise leaders and communications teams on what to say, when to say it and how to protect trust—without stepping in front of your organization.

Mark Albert advising leaders during a small-group communications session
01

Strategic communications

A senior outside perspective for organizations without a full communications team—or teams that need experienced capacity now.

  • Message architecture
  • Executive counsel
  • Narrative development
  • Communications planning
02

Crisis and risk communications

Preparation before pressure, calm counsel during fast-moving events and practical guidance after the moment has passed.

  • Crisis playbooks
  • Tabletop exercises
  • Holding statements
  • After-action recommendations
03

Earned media counsel

We find the real story, shape a credible pitch and help your team engage the news ecosystem with purpose.

  • News releases
  • Targeted media strategy
  • Interview preparation
  • Newsroom insight

Next step

Bring us in before
the pressure is on.

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