Training & Speaking
Programs that teach the skill.
Signature sessions for business owners, entrepreneurs, thought leaders, executives and public agencies who want earned attention—and the confidence to handle it. Delivered as workshops, bootcamps, private coaching, tabletop exercises or keynotes.
Media Training for Executives
Sit down in front of a camera, a reporter or a room and stay in command of your message—even when the questions get hard.
How to Get Free News Coverage
Earn real news coverage for your business without hiring an expensive PR firm—by giving journalists what they are already looking for.
How to Become a Soundbite Machine
Say the one line that makes the story—and gets you invited back.
How to Write for the Ear — Not the Eye
Broadcast writing craft for people who have to be heard: talks, interviews, videos, podcasts and internal messages that land the first time.
Why Journalists Aren't Finding the Best Experts
A keynote on the visibility gap between the people who know the most and the people who get quoted—and how to close it.
Crisis Communications for Schools & Campuses
Parents, reporters and staff will all want answers in the same ten minutes. This session builds the plan that gets used before that happens.
Media Readiness for Public Agencies
When your office becomes the story, trust is built on what you said months earlier. Training and toolkits for officials who answer to the public.
The guidance behind the training.
These sessions aren't theory. They come from toolkits, issue guides and articles written for organizations that had to communicate under real pressure.
- Best Practices for Media Engagement ToolkitPartnership for Large Election Jurisdictions
- 10 Things to Do When the Media Comes CallingThe Elections Group
- Communications Workshop: Tips, Tools and Resources for Communicating with the MediaThe Elections Group
- 3 Effective Crisis Communications Strategies Your School Should AdoptCampus Safety Magazine · read it on this site
- Issue Guide for Communicating Through Unexpected ChallengesPartnership for Large Election Jurisdictions
- Issue Guide on Post-Election Day CommunicationsPartnership for Large Election Jurisdictions
- Mark Albert on Mastering Media TrainingPR Podcast
- How the Right Pitch Leads to Speaker Media MasteryPath to the Main Stage
- Global Media Congress discusses combatting misinformation and fake newsEmirates News Agency (WAM)
Some of us never wanted to be the expert but met people like [Mark] and realized there is a void that needs to be filled during these important times. Thanks for all that you do!
Thanks to Mark Albert, since meeting him and working with his team, I’ve been able to use my expertise to help with TWELVE news stories on TV. If you are looking to serve your community, I highly suggest you follow him and message him to see if you qualify to help with your expertise.
You definitely created engagement, not just information overload. The experience felt alive, which made the learning stick in a completely different way.
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