How to Get Free News Coverage

What you walk out with

You learn how newsrooms actually decide what gets covered, then build your own pitch against that standard.

• A story angle a producer can say yes to
• A pitch written the way reporters read
• The right person to send it to
• A simple follow-up rhythm that isn't annoying

The four pitches that work

Rather than waiting for the call, you learn to bring reporters stories that already fit their week. Every pitch we build falls into one of four buckets.

• Tied to the calendar: a date, deadline or observance already on the news planner
• Something new: a product, a first, a hire, a piece of data no one else has
• Explanatory: how a thing works that the public keeps getting wrong
• Logistics behind a big story: the preparation and people the audience never sees

Two rules that decide it

Think visually—data and process are not enough; what can a camera or a photographer actually show? And be responsive: reporters work on deadlines set by editors, not themselves. Answering within the hour, even to say you can't help, is often what earns the next call.

Who it's for

Small business owners, entrepreneurs, authors and experts who want visibility and can't justify a monthly retainer.

How it runs

Taught as a live bootcamp, a conference breakout, an on-site corporate workshop or inside the Media Mastery Experts group coaching community with twice-weekly live calls.