Capability Statement

Everything MAX does, on one page.

Our capability statement covers the services we deliver, the experience behind them, the work we've supported and the identifiers your procurement or communications team needs on file.

PDF · Updated May 2026

MAX Capability Statement

Ready to forward to procurement, communications or leadership teams — no form, no sign-up.

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01

Core capabilities

We're not a traditional PR firm. We help clients maximize their PR opportunities — combining journalism and communications experience across every engagement.

  • Media training & interview coaching
  • Crisis & risk communications
  • Earned media campaigns
  • Video production
  • Story crafting & messaging
  • Public speaking & keynote support
  • Journalism training
  • Event & press availability support
  • Voiceover talent
02

Differentiators

Decades of newsroom leadership shape how we prepare spokespeople, build narratives and respond under pressure.

  • Led by Peabody and EMMY award-winning former CBS News correspondent Mark Albert
  • Diverse media professionals with more than 125 years of combined expertise
  • Newsroom contacts built interviewing top government and business leaders
  • Specialists in rapid response, staffing up overnight for large or urgent projects
03

Past performance

Public sector, association and private-sector work across the U.S. and abroad.

  • Year-long earned media campaign for the U.S. Marine Corps
  • State Department-funded media training project
  • Video and story content for on-air and online use by the U.S. Department of War
  • Strategic and crisis counsel for election administrators, former homeland security officials and C-suite teams
  • Media training and coaching delivered to clients in the U.S. and around the world
04

Certifications

MAX is an award-winning small business enterprise with the following certifications on file.

  • Certified Business Enterprise (CBE) — District of Columbia
  • Small Business Enterprise (SBE) — District of Columbia
  • Disadvantaged Business Enterprise (DBE) — District of Columbia
  • Local Business Enterprise (LBE) — District of Columbia
  • Resident Owned Business (ROB) — District of Columbia
  • Small Local Business Enterprise (SLBE) — Metropolitan Washington Airports Authority
  • LGBT Business Enterprise (LGBTBE) — NGLCC
  • Cybersecurity Maturity Model Certificate (CMMC) Level One — U.S. Department of War
05

Recognition

Independent recognition for the results our campaigns deliver.

  • PRNews Nonprofit Awards — National, Social Responsibility Campaigns/Initiatives (2025)
  • Stevie Awards — Gold + Silver for the USMC 250th Earned Media Campaign (2026)

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Peabody · EMMY · Stevie Gold + Silver · PRNews Nonprofit Award

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