Media Readiness for Public Agencies

Built from published work

We wrote the media engagement toolkits and issue guides used by election administrators nationwide, including work for The Elections Group and the Partnership for Large Election Jurisdictions, and delivered the workshops that go with them.

• Best Practices for Media Engagement toolkit
• 10 Things to Do When the Media Comes Calling
• Issue guides for high-pressure days and unexpected challenges

What your team learns

Relationships first, then readiness—so the call on the worst day isn't the first call.

• Who covers your beat locally, and how to be useful to them before you need them
• Proactive story pitches that explain how your office actually works
• Prepared statements for the scenarios you can foresee
• Interview logistics, attribution rules and staying above the fray

Who it's for

Federal, state and local agencies, election offices, military commands and public-sector leaders. MAX advises and trains—we do not serve as your spokespeople or public information officers, though we can issue news releases on your behalf.

How it runs

On-site workshops, custom toolkits and issue guides written for your jurisdiction, tabletop exercises, and fractional advisory support through a news cycle.