The argument
Newsrooms are smaller and faster than ever, so reporters reach for the sources who are easy to find and easy to use. That is rarely the most qualified person in the field.
Training & Speaking · Topic 05
Why Journalists Aren't Finding the Best Experts
A keynote on the visibility gap between the people who know the most and the people who get quoted—and how to close it.
What the audience takes away
A clear picture of how experts get chosen, and the specific, unglamorous steps that put credible people in front of reporters.
- Why credentials alone don't get you called
- What a reporter checks in the first 60 seconds
- How to be findable before the news breaks
- What associations can do for their members
How it runs
A keynote or plenary for conferences, associations and industry events, with an optional workshop afterward for members who want to act on it.
Next step